Noor Kurta Set
Rs. 33,000
Kurta , Sharara, Dupatta
All Seasons edit
Draped in Grace.
Crafted for You.
25 years of Indian craft.
Rooted in tradition. Refined for the extraordinary. Indian couture for the discerning few.
Shop by Silhouette
Sabah Kurta Set
Rs. 27,000
Kurta , Pants, Dupatta
Abeer Anarkali Set
Rs. 35,000
High Low Anarkali, Chridar, Dupatta
Bridal Karkhana
Quietly
considered.
Festive
For the
seasons that gather.
The Spring Collection
The season of Gul Bahaar.
Piece · SS26
Farah — named for
the morning.
Intricate Gota Patti on silk georgette. Three weeks of hand embroidery, border in wild ochre. Twelve artisans, a single garment. Held long enough, carefully enough, to become heirloom.
Stitched by
By hand · Mumbai atelier
Rs. 39,000
Shop Farah →25
Years of practice
Founded 1999. A quarter-century of stitching memory into cloth — same craft, same hands, longer journey.
6
Named hands, every garment
Six artisans named on the inside hem of every piece — the full karkhana extends further. None of them anonymous.
73+
Signature pieces
Every style named — never numbered. Farah. Jasmine. Fatima. Each one an introduction, each one a woman entering a room.
FDCI
Member, founding cohort
Fashion Design Council of India — recognised since the founding cohort for craft-led design practice rooted in Indian textile heritage.
From the founder
Mumbai
Craft is not decoration. It is memory made textile —
stitched layer by layer into something that endures.
My grandmother kept a folded sari in a steel almirah. The embroidery held it together — placed by hand, stitch by stitch. When I started Priyaa Label in 1999, I was trying to remember what her hands knew.
Twenty-five years later, the craft has not changed. The same devotion to Zardozi, Gota Patti, Dhaage Ka Kaam — each garment still made by named hands, each piece signed from the inside.
Nothing here is decorative. Every stitch holds the weight of practice. Indian craft, no apology.
— Priya Awasthy
Founder · Mumbai · Est. 1999
As featured in
Selected coverage, 2026
Press: launching July 1, 2026